but, first, a funny little thing about peruvian hospitals it they seem to attract a conspicuous nearby conglomeration of pharmacies (logical), orthopedics and radiology providers (ok), and coffins retailers. yup, you read that right. I know of at least one outside Dos de Mayo. And on the road by Hospital Nacional Cayetano Heredia (where our labs are located), there are at least seven, SEVEN coffin stores just across the street from the hospital. And their window displays are all coffins, in various elaborate styles.
I guess the first rule of sales is to know your market, eh?
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